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So if you’re looking for one messaging app to focus on, Messenger is a great bet!
The use of both social media and messaging apps have been growing steadily since 2011.
But in 2015, the use of the top four messaging apps surpassed the use of the top four social networks.
Business Insider notes that while most marketers are still spending more on social media than on messaging, this is likely to change in the not-too-distant future.
They also let you maintain a high level of customer service while also making you more efficient and yes, they can even save you money. Following are 15 reasons every social and digital marketer should be using chatbots.According to The Economist, this number is on trend to grow to in the next couple of years.If you’re not already connecting with your customers and prospects via a messaging app, you don’t have any time to waste.You know those 2.5 billion people who have at least one messaging app? According to The Verge, they’re sending a cumulative 60 billion messages on Facebook and Whatsapp each and every day; this is three times as many as SMS, and this number is only likely to grow.Side note: Interestingly, the popularity of Facebook Messenger is growing faster than Facebook’s other properties, Whatsapp and Instagram.And contrary to what you might think, it isn’t just old people who use Facebook!According to Andrew Lipsman, Vice President of Marketing and Insights at Com Score, there are still plenty of Facebook users in the coveted 18-34 age group.In a New York Times interview, he states, “You hear a narrative that young people are fleeing Facebook. Younger users have a wider appetite for social media, and they spend a lot of time on multiple networks.But they spend more time on Facebook by a wide margin.” In other words, if you’re on the fence about using Facebook – and Facebook Messenger chatbots, in particular – it’s time to get off!And after reading through this whole post, you’ll see why!According to Comscore, the number of new apps being downloaded is looking pretty grim (especially if you’re an app developer! In June 2016, nearly apps, while 13% downloaded one and 11% downloaded two.