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The appeal of the go-getter: The number one modern turn on for single men this year? Entrepreneurs tend to be creative, industrious, self-confident and daring.It's another step in the emerging global trend toward the double income family, successful business women and men who respect and admire women for their business acumen.But not all agree: 19% of both sexes say it can be the worst sex.THE NEW DATING RITUALS Five first date phone taboos.However, only 47% of women offer to pay to be polite or to assert their independence.While 74% of women say they offer to pay because they don't want to feel obligated for anything – a hug, kiss or a second date.And how do you know when a friendship is turning into a romance?Singles still express true love in ancestral ways -- it's not about revealing your passwords." Key takeaways from this year's study include: STATE OF THE DATE Addicted to dating?
Moreover, if you want to spur a budding relationship forward, skip the flowers: leave your cell phone in your pocket.Singles also dislike those who voted for Trump (44%), those who did not vote in the Presidential election (42%), and those who had lots of job changes or "projects" (37%).PORTRAIT OF THE MILLENNIAL DATER Millennial sex monkeys? Single millennials are 51% more likely than Boomers to have no interest in sex.The one-night stand—exciting, fulfilling, or anxiety provoking?35% of single men and 18% of single women say that casual sex can be exciting; and 29% of men and 15% of women say a one-night-stand can be the best sex./PRNewswire/ -- Match, the world's largest relationship company, today released findings from its seventh annual Singles in America study – the nation's largest, most comprehensive annual survey of single people living in the U. The 2016 survey captures surprising data and trends on new dating rituals, the impact social media has had on the dating landscape, shifting gender roles, as well as attitudes about love, sex, and relationships across generations.Experience the interactive Multimedia News Release here: "The annual Singles in America study has once again demonstrated new emerging trends including men's overwhelmingly positive view of feminism and feminists, in the boardroom and the bedroom.Men like dating a feminist: 59% of single men think that feminism "has changed the dating rules for the better," saying that dating is now safer (55%), more enjoyable (54%), and easier (49%).While single women feel that the rise of gender equality "has made me pickier about potential dates (63%)," and "makes me feel more empowered in my dating life (57%)." Women don't use their dating power.We've captured the great spring forward in gender equality," says Dr., biological anthropologist and Chief Scientific Advisor to Match.